New management at Lenk-Simmental Tourism
Helena Galanakis takes over as Managing Director of Lenk-Simmental Tourismus LST. The tourism expert with Bavarian-Greek roots succeeds Albert Kruker, who is leaving LST after twelve years to take up his new post as Director of Davos Klosters Tourismus.
LST is implementing a new strategy that includes the expansion of seasonality to 300 days a year. In order to achieve this, sales efforts are being expanded and a package of measures is being planned, writes the tourism organization. "In order to successfully implement this ambitious strategy, we need someone who combines passion with professionalism," says Lukas Eichenberger, the designated Chairman of the Board of Directors. "Helena Galanakis embodies these qualities perfectly."
"For me, Lenk-Simmental Tourism is the epitome of living Swiss Alpine culture, paired with traditional customs and an attractive tourism offering. The new destination strategy is an opportunity to shape the destination for the future together with the LST team and the local service partners," says the new Managing Director.
Helena Galanakis has extensive experience in destination management. For many years, she worked in city marketing in the northern German UNESCO World Heritage city of Goslar and then as Head of City Marketing in Constance on Lake Constance. In Switzerland, she worked for a PR agency specializing in tourism. Most recently, she was responsible for marketing and communications in the management of the Casino Theater Winterthur. Helena Galanakis will take up her position at the beginning of July 2024 after being trained by Albert Kruker.
This article originally appeared on markt-kom.com - https://www.werbewoche.ch/de/marketing/2024-05-07/neue-geschaeftsfuehrung-bei-lenk-simmental-tourismus/
