USP sets the scene for 1664 Blanc
For the launch of the new Feldschlösschen beer brand 1664 Blanc, the agency is supporting USP with a toolkit for events, a partnership with the fashion house PKZ and other campaigns.
Since March 2024, the blue wave of 1664 Blanc has reached Switzerland. USP Partner AG is comprehensively supporting the Feldschlösschen Getränke brand with various activities for the national launch: the agency has designed, created and produced a modular event toolkit for the brand to stage 1664 Blanc at events and in restaurants in line with the new positioning. In addition, there is a comprehensive cooperation concept as the basis for a comprehensive partnership between 1664 Blanc and the independent fashion house PKZ Burger-Kehl & Co. AG.
With the claim "Good Taste with a Twist", the brand wants to conquer Switzerland for itself and is focusing on various activities to make the brand known and present it in line with the new positioning.
Visible at PKZ
At the heart of the Event Toolkit is the back element of the bar, which was already used at Art Genève. USP was responsible for the conception, creation and ensuring the production of the event toolkit and also took care of the organization and planning of the first deployment, which will be followed by many more deployments in 2024.
As part of the partnership with PKZ Burger-Kehl & Co. AG, there are in-store activations at PKZ in Zurich, Bern and Basel, mobile bars and 1664 Blanc corners in the aforementioned stores as well as the temporary display in the PKZ shop window on Bahnhofstrasse in Zurich. Further work is to follow shortly.
Responsible on the client side at Feldschlösschen Getränke AGAstrid Roland (Director Premium Brands), Jeannine Grossmann (Senior Brand Manager), Tanya Schmid (Brand Manager). Responsible on the agency side: USP Partner AG (overall project responsibility including conception, creation and ensuring implementation), Stammkraft GmbH (stand construction and logistics), 3-D-Art AG (stand construction display window).
