Switzerland Tourism and Sigg: Swissness now in a double pack
The traditional Swiss company Sigg is now an official partner of Switzerland Tourism. The partnership is intended to make the modern Swiss identity even better known worldwide by integrating the drinking bottles into campaigns, among other things.
Sigg and Switzerland Tourism: two brands that stand for Swissness, quality and sustainability. This is why the two companies are now joining forces and aiming to exploit joint synergies such as the integration of Sigg drinking bottles in various marketing campaigns. In future, the bottles from the traditional Swiss company will be used as gifts for customer and media events as well as for influencer collaborations.
Germany, the largest and therefore most important foreign market for the Swiss tourism industry, is the focus market for the campaigns. The aim is to exploit synergies, particularly in the area of sustainability.
The merger enables various collaborations. One of these is the 26th edition of the "Swiss Holiday Day" in Geneva, which will take place on April 29 and 30, 2024. The event is the largest and most important industry event in the domestic tourism sector with more than a thousand participants. Sigg will be on site as a new official partner and will be able to exchange ideas with industry and business partners.
Sustainable bottles for environmentally friendly tourism
Switzerland Tourism and Sigg share a commitment to sustainability. The company manufactures all its aluminum bottles from 100% recycled aluminum at its own production facility in Frauenfeld TG. With the drinking bottles, guests can enjoy the clean mountain and spring water available everywhere in Switzerland at any time in an environmentally friendly way. The collaboration is intended to help consolidate Switzerland's position as a leading destination for sustainable tourism.
Switzerland Tourism is committed to sustainable tourism and the further development of the Swisstainable sustainability program. The program was launched by Switzerland Tourism and the entire tourism industry in spring 2021 as part of the sustainability strategy for Switzerland as a travel destination. The aim of the strategy is to position Switzerland as a leading destination for environmentally friendly tourism.
This article originally appeared on markt-kom.com - https://www.werbewoche.ch/de/marketing/2024-04-22/schweiz-tourismus-und-sigg-swissness-jetzt-im-doppelpack/
