New website shows what makes Bank Frick different
The agency association Farner, Vitamin 2, Boutiq and Picky Martin have created a new brand identity and a film series for Bank Frick - a commitment to continuing to rethink banking.
In Balzers in the Principality of Liechtenstein, Kuno Frick Senior and his sons founded a bank within four months 25 years ago. They started pragmatically in a garage without heating. Instead of marble, big executive chairs and banking airs and graces, they persevered in their commitment to doing things differently.
This gave rise early on to the awareness that we were not a normal bank - but an ideas factory with a banking license. Bank Frick now has branches in Balzers and London and employs over 250 people.
"We took our 25th anniversary primarily as an opportunity to realign ourselves for the future," explains Edi Wögerer, CEO of Bank Frick. "Together with all our employees, we redefined our purpose last year. And developed the new brand identity based on this".
Re-design of Farner Branding
The new brand design is far more than just cosmetics. With the new claim "Reliably pushing forward", Farner Branding expresses the brand duality in a pointed way. "On the one hand, our determination to constantly drive the banking world forward with innovations. And at the same time to be a reliable, stable partner," explains Esther Goldener, Head of Marketing at Bank Frick. With this in mind, the logo, image and word mark were further developed, sharpened and optimized for digital channels. In addition, the digital Frontify brand guidelines and color scheme were created for the new website.
Communication from Vitamin 2, Picky Martin and Boutiq
The focus of the new communication is the film series "We do things differently". It is being launched with a trailer, an image film that tells the dramatic and inspiring story of the company and family. The unusual path of the Frick family and how the very special Bank Frick mindset came about is presented in a gripping way. In the coming weeks, the next episodes on the ideas factory, the somewhat different involvement in the LieMudRun and more will follow on the bank's own YouTube channel.
The film series developed by Picky Martin and Boutiq impressively focuses on the key to success: the mindset of rethinking things. And people who are bursting with ideas. "We owe our success to this passion and the courage to constantly try new things and sometimes fail," Edi Wögerer is convinced.
The new website is rounded off with the digital annual report created by Vitamin 2.
Responsible at Bank Frick: Esther Goldener (Head of Marketing), Marie Mosimann (Content Manager), Tonja Kohler (Marketing Manager). Responsible at Farner Branding: Fabian Bertschinger (Executive Creative Director), Jan Jenny (Branding Consultant), Martin Fawer (Consulting Director), Lukas Schnider (Design), Manuel Griestock (Design), Fabina Sigg ( Design), Roger Krage (Text). Responsible for vitamin 2: Jan Hasler (consulting), Ramon Lenherr (creative direction), Milica Moravac (project management). Responsible at Picky Martin: Martin Fuchs (Strategy, Creative Direction & Script). Responsible for Boutiq: Mike Huber (screenplay & director), Chantal Gugger (producer), Ralph Baetschmann (DOP). Camera Making-Of: Oliver Ospelt.
