Mainland has digitally strengthened the Valida brand

Eight years have passed since Valida redesigned its brand with mainland (Werbewoche.ch reported). The core element of the brand identity is the heart-shaped logo. Its halves stand for the two strengths that are also expressed in the claim "the social enterprise": On the one hand, inclusion with integration services for people with disabilities. On the other side are the companies with products and services for the market.

The current relaunch of the Valida website, also realized with Festland, is intended to make this connection between integration and market services even clearer. The main navigation, the color concept and the interactive feature on the homepage are focused entirely on the two areas. And on many pages, there are interlinking content modules that illustrate to users how inclusion and companies are two sides of the same coin.

Clear design, simple language

For Britta Jetschin, Head of Marketing at Valida, the new website brings even more clarity to communication: "Our target groups can easily find their way around. There is a clear introduction to the two main areas, but it is possible to switch between them at any time." The large proportion of moving images also contributes to user orientation. In order to make access as easy as possible for everyone, the most important pages can also have a Version in plain language are displayed.

Valida and mainland to second

As Festland was already responsible for the rebranding, the brand was not new territory for the agency. "The fact that we were able to inspire the Valida team again in the pitch for the web relaunch is of course great," says Andi Ackermann from Festland. "We are particularly pleased that the CI/CD is also proving to be a sustainable basis for this milestone." The new website, which was realized with Faktor Vier as a WordPress platform, allows the brand to unfold even more effectively in the digital world.