"The product shows us the way for the brand"
How do you recognize the potential of a brand idea that is worth pursuing? Inpire!, the HWZ brand management talk led by Stephan Feige, explored this question in discussions with Saskia von Moos, CMO at El Tony Mate and co-founder and CEO of Viu Brillen. m&k werbewoche asked the two Swiss B2C brands about their respective recipes for success in two exclusive video talks.
The story of El Tony Mate is an inspiring success story that shows how a strong energy drink brand can be built with creativity, perseverance and a clear focus. According to Saskia von Moos, Head of Marketing, Intelligentfood Schweiz AG, the brand has already established itself in the consumer goods industry and stands for innovation and naturalness. The Swiss market still offers a lot of potential for mate tea and the future of the brand looks promising. Werbewoche.ch met von Moos on the fringes of the Inspire! series of talks at the HWZ and asked him about the El Tony Mate story.
In recent years, the VIU eyewear brand has developed into one of the leading providers of eyewear in Switzerland. The company is also expanding internationally and is already represented in several European countries. The glasses are made from high-quality materials and are characterized by a modern and stylish design. According to Kilian Wagner, co-founder and CEO of VIU, the company's managers initially focused on online retail, but then realized that customers prefer to buy their glasses in bricks-and-mortar stores.
