Butcher Rottmann Bürge creates a fresh look for Knutwiler
The Zurich agency Metzger Rottmann Bürge created the new brand identity for the mineral water from Central Switzerland for Mineralquelle Bad Knutwil.
Pure mineral water has been bubbling out of the spring in Bad Knutwil for over 560 years. With its redesigned brand image, Knutwiler is now entering a new era with a reduced, modern, fresh - yet familiar - look. As part of the new look, MRB has designed a new logo and updated the appearance of all products.
During the two-year process, the new design was developed in line with Knutwiler's brand strategy and is intended to preserve the core values of the family-run company. Knutwiler positions itself as a mineral water from the heart of Switzerland that stands for quality, familiarity and sustainability.
The new brand identity has been reduced in order to create transparency and appear more modern and self-confident. With the new design, Knutwiler also wants to emphasize its commitment to sustainable growth and focus on mineral water as a precious natural product and differentiating feature. The brand identity is strengthened by this design, and in future the umbrella brand will be presented even more prominently on all products to emphasize their special features.
The new design will be applied to a total of 47 Knutwiler products and will also feature in all future communication measures.
Responsible at Mineralquelle Bad KnutwilStefan Suter (CEO), Linda Schwenk (Head of Marketing), Marion Walther (Brand Manager). Responsible at Metzger Rottmann Bürge Partner: Silvan Metzger (CEO), Roman Steinacher (consulting), Frederick Rossmann, Conny Eiwanger (creation), Fabian Zahner (text), Bruno Breitenmoser, Ursula Trottmann, Giacomo Wyss (realization and production).
