Four books that might interest you
In collaboration with GetAbstract, we present four books from the marketing and communications sector. This time: "Lust auf Verantwortung", "Social-Media-Marketing für Dummies", "Existenzgründung für Dummies" and "Cancel Culture Transfer".
A desire for responsibility
More satisfaction. Mental strength. Better results.
- Author: Boris Grundl
- Publisher: Ullstein Verlag, 2023
- Pages: 288
- ISBN: 9783430210911
Responsibility has negative connotations for many people. They associate it with guilt and see it as a burden. Boris Grundl sees it very differently. For him, responsibility is an opportunity to live a self-determined life, to develop mental clarity and strength and to tackle problems with joy and energy. Using his own life story and examples from his consulting practice, he shows how it is possible to take responsibility: for one's own perception, one's own life or even one's company. An inspiring read for anyone who sometimes finds it difficult to see responsibility in a positive light.
Social media marketing for dummies
- Author: Gero Pflüger
- Publisher: Wiley-VCH, 2024
- Pages: 424
- ISBN: 9783527721672
From a historical perspective, social media is still a relatively new phenomenon. But anyone who wants to act professionally in this field now needs a wide range of skills. Gero Pflüger describes these in his comprehensive book without repeating himself. Given the fast-moving nature of the subject matter, keeping up to date is a challenge. The author does justice to this, even if the spectacular social media disaster of the Budweiser Light brand in 2023 is not mentioned. Nevertheless, the title is a rock-solid textbook and reference work for social media experts.
Business start-up for dummies
- Author: Steffi Sammet and Stefan Schwartz
- Publisher: Wiley-VCH, 2024
- Pages: 384
- ISBN: 9783527720477
There's not much more in a guide: This guide from the For Dummies series covers everything that needs to be considered when setting up a business. Complete and easy to read: the entire process of setting up a business, explained step by step and easy to understand, from the initial idea to fine-tuning the business model in the second year. The book is clearly structured throughout, with many examples and checklists. A clear recommendation for anyone who would like to be their own boss.
Cancel Culture Transfer
How a moral panic is gripping the world.
- Author: Adrian Daub
- Publisher: Suhrkamp Verlag, 2022
- Pages: 371
- ISBN: 9783518127940
If you really want to know what is behind the buzzword cancel culture, this book is for you. Adrian Daub analyzes the talk of canceling, its origins, its political implications and the serious influences on media and debate culture with clear-sightedness and precision. He shows how texts about cancel incidents work, what they leave out and what effects this has. A challenging book that invites us to take a critical and, above all, sober look at other discourses.
