First candle for Ricola experience store

Over 30,000 visitors flocked to the Ricola Experience Shop in its first year. CEO Thomas P. Meier is delighted: "The large number of guests exceeded our expectations. In December alone, we welcomed 3,700 visitors. The experience store has proved to be the latest highlight for the many Ricola fans. It brings them even closer to the world of herbs and at the same time contributes to the attractiveness of the place where we are rooted. It is the perfect combination of enjoyment, entertainment and tradition."

New taste experiences and special products

The Ricola Experience Shop not only offers the usual range, but also unique products that visitors will not find elsewhere. These include exclusive flavours that are normally only available abroad, as well as special gift packs that can be personalized on site. Particularly popular is the newly launched "Raspberry Melissa" flavor, which is currently available exclusively in the Ricola Experience Shop in Laufen and will also be available in Swiss retail stores later in 2024. In second place on the popularity scale is the "Echinacea Honey Lemon" variety, which has been available in stores since the end of 2022, followed by the "Mixed Berry" variety. In addition to the sweets, the store also offers merchandising products, including the popular "Ricola Buzzer", which plays the world-famous Riiicolaaa jingle at the touch of a button.

Interactive workshops and learning opportunities

The Ricola Experience Shop is not just a place to shop, but also a place to learn and have fun. Interactive workshops and guided tours allow visitors to experience the world of Ricola up close. The workshops offer a variety of activities, including building a bee hotel and making a 1-meter mock-up, which are particularly popular with visitors. The aim is to make the world of Ricola interactive and educational. The workshops and guided tours complement the visitor experience on the upper floor of the store, where visitors can learn in an interactive process how the herbs get into the sweets and even digitally create their own variety of sweets. The range is constantly being expanded and adapted to offer visitors a constantly changing experience.