Mcqueen Films and Swiss International Air Lines present film series
Following a pitch, Mcqueen Films was awarded the contract to support Swiss over the next two years with an innovative online marketing strategy that is brought to life through film, stories and content.
The film production company Mcqueen Films and Swiss International Air Lines (Swiss) are entering into a partnership for the next two years: Swiss is expanding its service this year to include direct flights between Zurich and Washington D.C., Seoul and Toronto, among others, in order to offer travelers an even greater choice of destinations. The collaboration kicks off with a film series that not only puts the spotlight on the new direct flight destinations, but also aims to create a deeper, emotional connection to these places.
Developed by Mcqueen directing duo Synkron (Yannis Petrone & Tim Holder) and Creative Director Martin Arnold, in close collaboration with Swiss' content marketing team, this series aims to tell authentic stories that share the spirit of Switzerland with the world. By focusing on real-life characters with a strong connection to Switzerland, this film series allows viewers to experience the cities from a unique perspective - one that goes beyond what is usually found in travel guides. This strategic initiative is designed not only to promote Swiss' new destinations, but also to build the bridges that connect cultures and expand the depth of the travel experience.
Emotional bridge between Washington D.C. and Switzerland
The first film in the series takes viewers to Washington D.C., where they explore the city through the eyes of Stephane Vogel, General Manager of the renowned "Hotel Washington". Just a stone's throw from the White House, Stephane offers us an insight into the heart of the American capital, interwoven with his unmistakable Swiss perspective. The journey to his home country, Switzerland, does not just begin when he arrives at the destination airport, but as soon as he boards the plane.
The films will be shown in the After Take-Off Videos on the aircraft in the Swiss fleet, every month. In addition to in-flight entertainment, the films will be published on social media channels and YouTube and will be shown on all Swiss Owned Channels, accompanied by editorial articles in the Swiss Magazine.
Client: Swiss International Air Lines. Content Marketing (Film): Oliver Lips. Head of Content Marketing: Dario Mastrogiovanni. Head of Marketing: Stefan Vasic. Film production: Mcqueen Films. Director & Cinematography: Synkron (Yannis Petrone & Tim Holder). Creative Director: Martin Arnold. Executive Producer: Philipp Petersson. Line Producer: Andrew Campbell. Sound & Ass. Cam: Kevin Prinz. Postproduction Supervsior: Ricardo da Silva. Editor: Oliver Don. Sound Design & Mix: Bardo Eichner.
This article originally appeared on markt-kom.com - https://www.werbewoche.ch/de/marketing/2024-03-05/mcqueen-films-und-swiss-international-air-lines-praesentieren-filmreihe/
