Jung von Matt Brand Identity: A new start for MartyDesignHaus
In cooperation with Jung von Matt Brand Identity, MartyDesignHaus (MDH) is undergoing a transformative evolution along its customer journey. This initiative is intended to help MDH cement its position in the industry and take its relationships with its customers to an unprecedented level.
In order to create a consistent and exceptional customer experience, the experts at Jung von Matt Brand Identity developed MDH's entire customer journey from scratch. The strategy focused not only on presenting the MDH brand, but also on making it tangible - at every single stage of the interaction with customers.
This holistic approach has resulted in many changes. First and foremost is the increased proximity to the customer, which is also reflected in the new design. Inspired by Corbusier's "Modulor", which combines the human scale with the golden ratio, the design ensures aesthetic excellence. This is intended to give the architecture a human dimension and at the same time bring order to the visual concept. By using real client portraits in the imagery and storytelling that focuses on the needs of the clients, MDH also creates a deeper connection with its clients.
The brand's design concept comes into its own through a detailed customer journey that aims to impress through unique experiences. From personalized architectural plan rolls to tailor-made surprises and high-quality communication materials.
"With Jung von Matt Brand Identity, we have taken our brand and the customer experience to a new level. Now our customer journey reflects exactly what we achieve in our architecture and design: excellence, creativity and individuality," says Ivana Ristovic from MDH.
Responsible at MDH: André Kressebuch, Ivana Ristovic, Lea Kuzhini. Responsible at Jung von Matt Brand Identity: Philipp Siegenthaler (strategy), Diana Geissel (project management), Monica Bühlman, Pablo Scheidegger, Didier Quarroz, Christina Widmann (design), Julius Jäger (mandate management).
