Schmid+Wolf creates new corporate design for Danse Suisse

Under the creative direction of art director Meret Hammel, a fresh, dynamic image was created that focuses on the association's members.

The colors and imagery at the heart of the new design are intended to reflect the diversity and dynamism of the dance community. An outstanding feature of the new corporate design is the opportunity for association members to actively participate in the visual appearance. By integrating an individual image world, members can submit their own images, which are then added to the association's library. This dynamic interaction is intended to give the association a lively appearance and strengthen the bond between members.

The graphic elements of the design provide a framework that creates uniformity and recognition without suppressing artistic diversity. The harmonious combination of structure and dynamics makes the appearance both appealing and professional.

"The world of dance is rich in emotion, expression and movement. Our aim was to capture these elements in a visual concept that authentically represents the members of the Federal Dancers' Association," says Nicolas Wolf, Creative Director at Schmid+Wolf. "We are convinced that the new visual identity reflects the energy and passion of the dance community."

The revised corporate design has been officially introduced in all association communications and materials since January 2024. Members are encouraged to actively participate in the new visual identity and contribute their unique perspectives through their own images.