New logo and modernized corporate identity for Pfister
Möbel Pfister presents itself in a fresh look and with a new logo. The Hamburg agency Vasataschröder has developed a new corporate identity for the furniture store.
Since it was founded in 1882, Möbel Pfister has been continuously developing to offer the best possible shopping experience. The furniture store wants to be relevant for all customers, which is reflected in its modernized corporate identity (CI).
The revised logo is a central element of Möbel Pfister's new corporate design. It presents itself in a fresh, light, friendly and accessible style. The previous red bar next to the initial letter has been removed and the lettering is now consistently lower case. The characteristic Pfister red, the main color of the brand, has been subtly revised and noticeably refreshed. These changes are intended to emphasize Möbel Pfister's modernity and innovative strength.
"We want to appear more confident, bold and determined, while showcasing our unique expertise. In doing so, we are keeping both our existing customers and the next generation of Pfister shoppers in mind. Vasataschröder understood this mission and further developed our corporate identity in such a way that this promise is also kept visually," explains Pfister CEO Paul Holaschke.
With its new brand identity, Pfister is staying true to its origins while preparing for the challenges of the digital age. The company continues to keep its promise to offer attractive furnishing solutions for every customer.
The starting signal for the new CI is the campaign for the sleep range, which will be launched on Tuesday and will be used in print and digital measures on all channels in February.
