Geyst creates brand refresh for Hotelplan
Geyst has subjected the "Hotelplan" brand of tour operator Hotelplan Suisse to a design makeover and further developed the brand's visual identity.
The Hotelplan brand has been synonymous with high-quality beach vacations and city breaks since 1935. Since then, Hotelplan Suisse has owned various travel brands with different orientations. To give the brand a clear profile, the company has invested in a refreshed look.
New brand tonality brought to life
"With the new design, we want to carry the tradition and excellent quality of Hotelplan into the future," explains Simon Göldi, Director Marketing Hotelplan Suisse. The clearly defined yet highly flexible design system is intended to guarantee a recognizable appearance on the one hand and theme-, channel- and target group-oriented communication on the other. The first catalogs for the 2024 summer season were published in the new design at the end of December 2023. The Website of Hotelplan has also been given a fresh look as part of the redesign.
The brand identity remains central here, as this is where the understanding of the brand and thus also the link with its appearance at all touchpoints is created.
Practice-oriented implementation
As many stakeholder groups, partners and other service providers work with the brand, implementation and anchoring are extremely important: "We involved all stakeholders in the implementation process and took their possibilities and needs into account," says Simon Göldi, Director Marketing Hotelplan Suisse.
Responsible at Hotelplan Suisse: Nicole Pfammatter (CEO), Simon Göldi (Project Lead Director Marketing), Rahel Weger (Team Leader Marketing Hotelplan), Gloria Reidenbach (Manager Publishing). Responsible at Geyst (Design): Marina Hafner (consulting), Luca Garzi, Reto Odermatt, Christian Raissig, Séverine Reich (creation).
