Base realizes new brand identity for Qoqa
Geneva-based agency Base Design has created a new brand identity with lots of pink for the community-based e-commerce platform QoQa.
After 18 years, Qoqa has almost one million members and has since created eleven different Qoqa brand worlds, including Qwine, Qsport, Qhome and Qids.
Base has updated Qoqa's identity to reflect the brand's dynamism. The result is a fun, colorful look with lots of pink, which includes a new logo and a specially created font reminiscent of Qoqa's beginnings. The energy of the Qoqa community should be at the heart of this transformation, and the brand mascot, the otter, is used in various places in the brand world, for example as an infinitely customizable figure for the member avatars and also in other interactions on the platform.
Responsible at Qoqa: Mathieu Pereira (Head of Marketing), Nina Bühlmann (Head of Communication), Séverine Vial (Communication), Thierry Rey (Product Design & Creative Direction), Line Labie (Project Manager & Interactive Media Designer), Aurélie Derguini (TA & Employer Branding Manager), Joann Dobler (Head of Digital), Guillaume Coquoz (UX Designer), Nadine Pilet (Interactive Media Designer), Fabio Monte (COO), Pascal Meyer (Loutre in Chief). Responsible at Base: Anthony Franklin (Creative Director), Luc Vega (Design Director), Herve Rigal (Head of Strategy), Séverine Malant (Strategist & Copywriter), Mirko Mammarella (Motion Design), Vincent Sauvaire (Typography), Alex Howling (Illustration), Edouard Henry (Digital Director), Gérald Moulière (Account Lead), Charlotte De Benedetti (Project Management), Lucie Gratier (Project Management).
