Davos Klosters: Albert Kruker replaces Reto Branschi as CEO
Albert Kruker is to become the new CEO of the Davos Klosters tourism organization. The 48-year-old tourism director of Lenk-Simmental will take over from Reto Branschi on July 1, 2024 at the latest.
Kruker brings a great deal of experience and a deep understanding of the challenges and opportunities of tourism in the Alpine region, said Toni Morosani, Chairman of the Board of Directors of the Davos Destination Organization, in a press release on Thursday afternoon.
Before his current position in the Bernese Oberland, the business economist was head of location promotion for the canton of Glarus. Before that, he was responsible for marketing at Savognin Tourism for seven years and helped to set up the Ela Nature Park office in Graubünden after it was founded.
He is looking forward to returning to Graubünden, said Kruker according to the press release following his election. The unique history of tourism and the clear vision for sustainable positioning would make Davos Klosters something very special. In 2022, the destination set itself the goal of becoming the first climate-neutral vacation resort in Switzerland by 2030.
The takeover of the business by Kruker marks the end of an era in Davos. Reto Branschi will lead the tourism organization through its 34th winter season. He will then retire. (SDA)
