New branding for interdisciplinary breast cancer center
Since its foundation in 2011, the "Breast Center Rheinfelden" has established itself as a treatment center for breast cancer. The new appearance of the Basel agency Modulator does justice to the increased self-confidence and is intended to make the patient-centered variety of services visible.
Using joint branding workshops, the Basel agency Modulator developed the brand strategy and defined brand-specific cornerstones such as naming, visual language and storytelling for the Breast Center Rheinfelden. At the design level, this was followed by the conception and realization of letterheads, illustrations, testimonial videos, brochures, give-aways and mailings. Last but not least, the website offers affected women, their relatives and referrers a comprehensive range of services including a community area.
Agency: Modulator AG, Basel; Client: Breast Center Rheinfelden
