Syz Capital and Saturnus Capital invest in Capture Media's growth
Syz Capital, the specialist for investments in private markets, is investing in the growth of the online marketing company Capture Media together with its operating partner Saturnus Capital.
Founded by Sandro Albin, Michel Lazecki and Franz d'Huc in 2016, Capture Media has coined the term engagement advertising in Switzerland in recent years and has become an important quality factor in many online campaigns, according to the company. Capture Media has also launched Fusedeck, a data protection-friendly tracking and analytics solution that has met with a correspondingly positive response in times of increasing data protection requirements in Switzerland and the EEA. Today, Capture Media has numerous nationally and internationally active companies in its client portfolio.
In order to roll out Capture Media internationally and exploit the full potential of Engagement Advertising and Fusedeck, the founders have decided to bring on board a partner who shares their vision of product development and expansion into other markets.
"We are convinced that we have found the ideal partners in Syz Capital and Saturnus Capital to realize our vision," the founders were quoted as saying in a press release. "We see the same potential and have the same goals. The collaboration also works very well on an interpersonal level."
Marc Syz, Managing Partner of Syz Capital, comments: "Capture Media is the fastest growing MarTech company in Switzerland offering innovative solutions for digital marketing. It is a company that is well positioned to capitalize on the growing online marketing landscape. It is also a unique player in digital marketing, positioned between performance and engagement marketing. Currently, the DACH region is fragmented and offers several M&A opportunities. We believe Capture Media Group is ideally suited to execute a buy-and-build strategy in Europe."
