New brand identity for Cembra
As part of the implementation of its strategic transformation into a more digital business model, Cembra has further developed its brand identity.
The provider of financing solutions and services is using its first round anniversary as an opportunity to refresh its brand identity. Exactly ten years ago, the Swiss bank, with over 100 years of history, went public with a new name and brand. As part of its strategic transformation into a more digital business model with an expanded offering, the positioning was sharpened and the brand further developed.
The bank deliberately refrained from a complete rebranding. Core elements were retained and new ones were introduced with a clear purpose to make the Cembra brand more digital and accessible. The result is a modern brand identity with a revised logo, new design elements as well as a fresh color and image world that shows Cembra as experienced, human and alive. At the same time, the brand architecture was simplified.
"The Cembra brand has its conceptual roots in the Latin name for the Swiss stone pine: 'Pinus Cembra'. A strong tree for a strong brand. A symbol that makes our origin, experience and commitment tangible," explains Christopher Moll, brand manager at Cembra. "Today, Cembra is a well-known and appreciated brand in Switzerland that, like our range of intuitive and flexible solutions, is constantly evolving. With the constant goal of creating a distinctive brand experience for our customers."
Implementation of the revised brand identity will take place gradually over the course of the next year.
