Driver:inside to flute concerts and tax offices wanted

Almost every child in the Zurich region knows the white TIXI vehicles: For 40 years, the non-profit association has been operating the transport service for people with limited mobility in the region. From five locations, around 2,400 different passengers are taken to their destinations by over 400 volunteer drivers.

Really everywhere?

Now TIXI is looking for additional drivers. Through their voluntary work, they enable people with limited mobility to participate in life. According to Marco Eichenberger, Head of Fundraising and Communications at TIXI, this includes not only cultural life or visiting friends: "Our drivers accompany our passengers everywhere, even to places where they might prefer not to go: to the tax office or the doctor. Places that are just as much a part of life."

These goals and experiences are often the first point of contact for conversations during the trip - and these interpersonal experiences are in turn an important part of the meaningful commitment of the volunteer drivers.

On this Insight, the two creatives Stefanie Huber and Peter Brönnimann - together with the film production Plan B - have created a surprising and humorous campaign. At the center of the film is the blind Cornelia Zumsteg, who can hardly believe her ears at her grandson's flute concert.

Zumsteg has been using TIXI for more than three decades: "In the past, I mainly used TIXI to go to work and to the Blinde Kuh restaurant. Today, I use it to get to friends, readings, concerts, but also to the cinema". The cinema is like a reading with music for her. She is less fond of being driven to the dentist.

The accompanying print and online campaign portrays other mobility-impaired people - along with their favorite and least favorite destinations.

Responsible at TIXI: Marco Eichenberger (Head of Communications & Fundraising), Regina Elzenbeck (Responsible for Communications). Creation: Stefanie Huber & Peter Brönnimann. Production: Plan B. Chris Niemeyer (Director), Roli Schmid (DoP & Photography), Jessica Sonderegger (Producer), Julia Oroszlan (Production Coordination), Mia Born (Production Assistant), Andreas Schneuwly (1. AC), Tom Meyer (Oberbeleuchter), Simon Bitterli (Beleuchter), Chasper Bertschinger (Ausstattung), Sara Bosshard (Kostüm), Ruza Rajcic (Kostümassistenz), Dana Hesse (Maske), Frederik Bauer (DIT), Christoph Menzi (Tonmeister & Cutter), Paul Breuer (Colorgrading), Matthias Kräutli (Musik), UKO - The Audio Suite (Ton-Postproduktion), Anja Schärer (Sprecherin).

With generous support from Eberle Filmequipment, Leuchtturm Film Production Supplies, Musikschule Adliswil-Langnau, Streetcasting.ch, Backgroundaction and Prodigious.