Ammarkt repositions HR company Umantis
Following the change of ownership, the Umantis brand is being completely repositioned and is being rebranded by Ammarkt to highlight the factors of individuality and movement.
The talent software company Umantis was founded in 2000 as an ETH/HSG spin-off. Under the umbrella of the former German owner, the brand was not actively managed, but was part of the Haufe Group's offering as Haufe Talentmangament. Now, after the takeover by Abacus Research AG on July 1, 2023, the brand will be completely repositioned.
With its software, Umantis helps companies find the best talent and subsequently provide them with optimal individual development. A process in which movement is the norm and standing still is never an option. From these two constants - individuality and movement - Ammarkt has designed the brand's new identity. Another component to consider was the way Umantis works. Because in order to meet the different needs of each company, Umantis develops its own version of the software with each customer. The new logo, especially in its moving form, is meant to playfully incorporate this organic approach of Umantis by constantly reassembling itself from many individual points.
The fact of always being open to new things is reflected by the red, which was chosen as the main color. This is used at the moment especially on the new website.
