Kind regards: Radicant opens a bank branch that is not a bank branch
Following its launch campaign, the digital bank has now opened a pop-up at Zurich's main train station, where the bank's credo - banking and sustainability are not mutually exclusive - can be experienced.
The fact that banking and climate protection are not mutually exclusive is the core element of the launch campaign with which Freundliche Grüsse aims to establish the digital bank Radicant as a sustainable alternative (advertisingweek.ch reported). Now there is a pop-up at Bahnhofplatz 1 that makes this theme tangible: visitors are not invited by a magnificent house cladding, but by a plant arch. In addition to Radicant, the Zurich bag manufacturer Qwstion and the Swiss fashion label Muntagnard are also on site as guest brands.
For two weeks, interested people can discover the two sustainable fashion companies, get advice on digital banking and enjoy coffee. Talks and community events will also be held at the pop-up.
Responsible at Radicant: Lenah Crass (CMO), Simon Racine (Head of Marketing), Marta Ra (Head of Business Development, Community & Public Relations), Clara Mallea (Graphic Designer), Leyla Salvadé (Event Manager). Responsible at Friendly regards: Pascal Deville, Samuel Textor, Fabian Biedermann. (overall responsibility), Käthy Känzig (consulting), Julian Riegel, Kevin Zysset (creation). Responsible for Lakrits: Gerd Mosser, Michaela Brunner, Maria Alcover, Galina Litman.
