Department of Noise with new sound identity for SGKB
The St. Galler Kantonalbank receives three new sound assets from DoN, which should contribute to a coherent and recognizable overall appearance of the brand. The effect was validated on an empirical level.
A new sound identity for St. Galler Kantonalbank: with this, the bank wants to offer increased emotionalization and more recognition in the communication of its brand - on all multimedia channels. It should sound relaxed and lively and thus follow the brand principles that stand for a friendly partnership: today and tomorrow, human and regional.
"Creating a sound world that matches our DNA, yet is forward-looking and complements other brand elements perfectly was our goal," says Simon Fuchs, head of marketing at SGKB. "We're taking a stance on the sound level that's refreshing - and still corresponds to us." Using "MeloMetric," the survey tool developed by Department of Noise, 250 internal and external stakeholders were interviewed, thus validating the intended effect on an empirical level. This also allowed a pulse to be taken regarding brand fit and like. This resulted in three sound assets that are intended to contribute to a coherent and recognizable overall brand image.
Responsible at SGKB: Simon Fuchs (Head of Marketing), Nathalie Eggli (Head of Advertising and Promotion), Markus Schlumpf (Multimedia Producer). Responsible at Festland: Daniel Peterer. Responsible at Department of Noise: Florian Goetze and Ph!L!pp Schweidler (Strategy, Creative Direction & Production), Yves Gerber (Creative Producer).
