Pop realizes rebranding and campaign for Digital Festival & HackZurich
From Friday to Sunday, the Digital Festival and HackZurich will take place. At a new location and with a fresh look: Pop Creative Services developed a new branding and communications presence for the events.
Starting Friday, the Digital Festival will welcome its visitors in Hall 550 in Zurich-Oerlikon. On more than 3,000 square meters, pioneers and decision-makers from business, politics and society will exchange ideas on the central topics and most relevant trends of digitalization.
For the first time, the Digital Festiåval invites the general public to experience the digital future up close on Saturday. At the same time, the best tech talents will compete for 40 hours at HackZurich in Europe's largest hybrid hackathon.
The branding of the two events was consolidated to make the most of communicative synergies. The key visual of the Digital Festival dramatizes the credo of the event: The focus is not on technology per se, but on the people who develop, implement and use it. This symbiosis is illustrated by a digital testimonial from the virtual pen of CGI artists ROLI Deluxe.
Responsible at Digital Festival/HackZurich: Ralph Roos (Head of Digital Festival & HackZurich), Jeannine Müller (Social Media & Communications), Marinna Schmid (Program & Event Manager). Strategy, concept and creation: Pop Creative Services, Roli Hofer, Michi Benz. CGI design/production: Roli Deluxe.
