Heyweb strengthens SMEs in the digital competition for skilled workers
The online marketing agency Heyweb GmbH in St.Gallen, newly founded by Annina Fitzian and Nico Dudli, offers a specialized service to position SMEs online attractively for potential professionals.
The shortage of skilled workers is a concern for SMEs. Jan Riss, Chief Economist of the St.Gallen-Appenzell Chamber of Commerce and Industry, has also commented on this topic: "In view of demographic change, it is essential for SMEs in eastern Switzerland to position themselves as attractive employers. In this way, we can proactively address the growing shortage of skilled workers," was his assessment.
Accordingly, the shortage of qualified specialists is becoming even more acute. Annina Fitzian and Nico Dudli have recognized that the new generation not only expects digital interactions, but also brings different values with them. That's why it's more important than ever for SMEs to present themselves effectively and authentically in the digital world. "Our agency combines expertise in online marketing with a deep understanding of current job market trends," says Annina Fitzian. Nico Dudli adds, "The digital world is changing rapidly. Our agency offers SMEs the opportunity to jump on this bandwagon and present themselves optimally to potential employees."
The founding duo sees its mission as helping SMEs to take full advantage of the digital age and thus position themselves better on the labor market: "We make SMEs attractive to skilled workers."
