Art.i.schock creates fresh umbrella brand appearance for the Denkmaltage
When the European Heritage Days take place in Switzerland next weekend, they will do so for the first time with a uniform appearance. The framework designed by the Zurich agency Art.i.schock still allows the individual cantons freedom of design.
The European Heritage Days present themselves in new splendor for the 30th edition in Switzerland on September 9 and 10. With the Discover heritage" brand extension they are appearing for the first time under a national umbrella that sets the visual framework while leaving the individual cantons and regions free to run their own campaigns.
The National Information Center for Cultural Heritage NIKE, which organizes the days together with the Federal Office of Culture FOC and the cantonal offices for the preservation of monuments and archaeology, wants to achieve better visibility and recognition. Up to now, the Denkmaltage, with its numerous individual events, appeared with national, regional and cantonal campaigns.
The umbrella brand was developed by Art.i.schock. The Zurich-based agency won a pitch for a redesign in 2022 and has since designed a trilingual manual and, based on it, a wide variety of analog and digital implementations. It aimed for a more broadly accessible communication that stands out. The result is a clear appearance with clear structures and fresh colors.
Responsible at NIKE: Maria Christoffel (Campaign Manager European Heritage Days). Responsible at Art.i.schock: Sylvia Brüggemann (conception), Nadine van den Berg (consulting, project management), Dominik Blaas, Michèle Caduff, Dominic Fiechter (graphics).
