Brand Management Talk "Inspire!" with Stöckli CEO Marc Gläser
What marketing skills does a CEO need and what qualifications should a marketing professional have for the CEO position? How do marketing managers need to position themselves in order to make a difference in the company? Answers to these questions will be provided by the HWZ brand management talk Inspire on September 27.
Marc Gläser has been CEO and co-owner of the successful Swiss ski brand Stöckli, which equips world champion and Olympic champion Marco Odermatt, among others, for almost ten years. Before Stöckli, he was CEO at watch manufacturer Maurice Lacroix.
Nicole Pfammatter has been CEO of Hotelplan Suisse for a year. Previously, she was Director Distribution & Marketing. As CEO, she also sees marketing as a top strategic priority and at the same time also acts directly and on site with the community and in the branches.
INSPIRE! stands for exciting discussions with doers. HWZ moderator Stephan Feige challenges both guests in the discussion and discusses with them what contribution the brand makes to the company, where the limits of a brand lie and how, in the end, brand success is measured?
The event will take place on Wednesday, September 27, 2023, 6 p.m. followed by an aperitif at the HWZ, Lagerstrasse 5, 8021 Zurich, Auditorium. Click here to register.
This article originally appeared on markt-kom.com - https://www.werbewoche.ch/de/marketing/2023-08-21/hwz-laedt-zum-4-markenfuehrungstalk-inspire-ein/
