Four books that might interest you
In cooperation with GetAbstract, we present four books from the marketing and communications sector. This time: "Media Center in Corporate Communications", "Visible Women", "The Future of Customer Service is Green!" and "If You Ask, Ask Right".
Media Center in Corporate Communications
How to build, establish and sustain a professional digital content platform.
- Author: Christine Siepe, Andreas Kohne and Marc J. Friedrich
- Publisher: Springer Gabler, 2021
- Pages: 284
- ISBN: 9783658344887
Digitization offers companies more and more opportunities to inform the press, investors, customers and other stakeholders about their products and to conduct marketing. A media center is the central hub of modern, multimedia-based corporate communications. The authors show what options are available for designing such a media center. They provide comprehensive tips for implementing a media center and also present the necessary hardware and software in detail.
Visible women
How to use LinkedIn & Co. as a career booster.
- Author: Christina Richter
- Publisher: Campus Verlag, 2023
- Pages: 260
- ISBN: 9783593516837
Women often hide their light under a bushel. In addition, they often have less confidence in themselves than their male colleagues. As a result, they miss out on important contacts and projects. Christina Richter explains in detail and in an easy-to-understand way what women can do about it. Many concrete tips for her own social media profile, numerous interviews with successful, visible women, and concise overview pages with the most important content make her book a helpful companion on the way out of invisibility.
The future of customer service is green!
This is how the balancing act between customer demands and sustainability is achieved.
- Author: Peter Weidling
- Publisher: Campus Verlag, 2023
- Pages: 222
- ISBN: 9783593516653
Sustainability is more than a necessary evil. On the contrary: environmental orientation can become a success factor. The greatest leverage lies in customer service: With precise customer knowledge and a clear focus on sustainability goals, companies can create competitive advantages. Peter Weidling provides many suggestions for this in his book. He shows how companies can position themselves sustainably in terms of ecology, social issues, and compliance, how they can assess their customers, and how they can tailor their business model entirely to their wishes.
If you ask, ask right
Become an attractive employer through targeted employee surveys.
- Author: Gerd Beidernikl
- Publisher: Wiley-VCH, 2023
- Pages: 304
- ISBN: 9783527511457
In times of a shortage of skilled workers, employers simply can no longer afford haughty behavior along the lines of "You should be happy to work here. The demands of job seekers have changed drastically. It's all about attractiveness and meaningfulness of work. Author Gerd Beidernikl recommends interviewing employees to find out what makes an employer attractive. Eloquently and with memorable practical examples, he shows how employee surveys can be conducted successfully and how the feedback can be used to improve the employer brand.
