The crew behind the job app "Jobshot
On Thursday, the launch event of the new job app "Jobshot" took place at Klinger's on Zurich's Paradeplatz. It was launched by entrepreneur Yaël Meier, her partner Jo Dietrich, influencer Zeki, comedian Manuel Burkart and Jonny Billeter, who heads the operational business.
"Currently, 250,000 jobs are advertised in Switzerland. We need new ways to get applicants!" the founders announce. The app turns the tables on the application process: Companies apply to job seekers in a completely modern way with short videos à la Tiktok. If you are interested, you can send a video, audio or text message to the company with just one click. The idea is to make initial contact in an uncomplicated way.
In its first week, the app broke the 20,000 download mark, has 10,000 registered job seekers, and has over 600 registered companies that have launched ads or are planning to do so. In addition, individual job ads already have over 10,000 views and every second ad has received an application.
One of those who benefited from this is Prof. Dr. med. Marco Bueter, Chief Physician at Männedorf Hospital: "As a hospital, we are in an industry that is under enormous pressure.
suffers from the shortage of skilled workers. That's why we want to use the opportunity to stand out, which we have also succeeded in doing via video. There's an interview coming up soon that was created via Jobshot." The numbers not only show the state of the current job market, but are also the result of a sophisticated marketing strategy.
For months, Yaël Meier and Zeki had a fight on LinkedIn (20 Minuten reported), which culminated in the announcement of their joint startup. "Just like with the app itself, we also want to break new ground in marketing" announces Zeki. "Instagram King," as he was recently dubbed by Handelszeitung, operates a following of 4 million people across various channels and monthly his posts reach over 30 million impressions. This makes him comparable to the largest media houses in Switzerland - but reaches a young target group in particular. He now wants to use this reach not to launch another iced tea or a fashion brand, but to attract young people.
applicants to the Job Marketplace. Comedian Manuel Burkart from Divertimento is also on board. He justifies his decision to become a career changer after 20 years in comedy by saying that the job market lacks humanity. He wants to bring this component out of his experience as a stage person, who scans people with an observing eye for a living and can recognize facial expressions, postures and ways of speaking.
soak up the atmosphere. Yesterday, the launch event took place at Klinger's restaurant on Zurich's Paradeplatz and a colorful mix of companies and influencers gathered. What was celebrated was not only a startup that was able to cause a lot of furor in its first week - but an exciting time that is yet to come.
