Four books that might interest you
In cooperation with GetAbstract, we present four books from the field of marketing and communication. This time: "The Motivated Company", "Success Factor Chance", "Modern Sales Needs New Concepts!" and "Neurodiversity at Work".
The motivated company
Tools and techniques for a high performing team.
- Author: Jörg Lahmann
- Publisher: Wiley-VCH, 2023
- Pages: 240
- ISBN: 9783527511334
Those who are motivated perform better - the effects on economic strength are astonishing. According to a recent study, highly motivated salespeople realize around 37 percent higher sales figures than moderately enthusiastic ones. But what actually is motivation, and how do you increase it? This well-organized, field-tested guide gives you strategies and tools based on the latest research on the subject. You will see: Just reading it is motivating!
Chance as a success factor
How to make uncertainty and unexpected events work for us.
- Author: Christian Busch
- Publisher: Murmann Verlag, 2023
- Pages: 321
- ISBN: 9783867747547
Many great inventions are based on serendipity, i.e. unexpected luck arising from random events that positively influence one's own actions. You can learn to recognize such serendipitous moments and use them to advance your own career. In his book, which is as entertaining as it is enlightening, the author shows how to increase your serendipity level. In doing so, he combines scientific findings with inspiring examples from around the world. At the same time, he provides helpful techniques that help you open yourself up to the unexpected and actively take advantage of it.
Modern distribution needs new concepts!
- Sell more easily without pressure - through innovative sales methods.
- Author: Oliver Büchel
- Publisher: Oliver Büchel, 2022
- Pages: 363
- ISBN: 9798364941930
Marketing has taken over, and soon all that will be left of sales will be the "S" in the buzzword "smarketing" - such fears can torment a salesman with heart and soul. Oliver Büchel delightfully dissects current online marketing trends and counters them with proven sales strategies. He is open to digital tools and strategies that make life easier for sales. Büchel forms a conciliatory synthesis of both worlds: cross-divisional customer management in which marketing and sales pull together.
Neurodiversity at Work
Drive Innovation, Performance and Productivity with a Neurodiverse Workforce.
- Author: Amanda Kirby and Theo Smith
- Publisher: Kogan Page Publishers, 2021
- Pages: 328
- ISBN: 9781398600249
The topic of neurodiversity seems to have arrived in the business world: More and more companies are actively recruiting autistic people as IT specialists and valuing dyslexics or people with ADHD in their teams as creative around-the-corner thinkers and persuasive salespeople. Challenge recognized, problem solved? No, say the authors. Because for all employees to realize their potential, it takes more than warm words and a positive cost-benefit calculation. In this highly topical and important book, they show how organizations can create an inclusive, diverse ecosystem.
