Pink: A new coat of paint for Landolt wines

Since 1834, the Zurich-based family business Landolt Weine has been serving the Swiss with fine wines - and also produces wine itself at its own winery. Now, four Landolt wine lines have been given a new branding, a new design as well as new names and storytelling by the Zurich-based creative agency Rosarot.

The wines of the Landolt winery are produced by hand and are characterized by honesty and local tradition. And the new labels reflect precisely these values. Rosarot developed a common design concept for all four wine lines, which is intended to position each individual wine and the overarching brand "Landolt Weine" at the same time. The packaging design showcases the brand values by complementing the modern graphic design with finishes and illustrated elements. The uniform shape of the labels with a cut-out "L" for Landolt connects the lines. Lacquer embossing is also part of it - as well as a new claim.

Storytelling for wines

People buy wines not only for their taste - but also for the story they tell. Rosarot takes the storytelling of two local wine lines to the next level with new designs and names. That's because Landolt produces a line of wines with vines exclusively from the city of Zurich. The newly developed name "Stadtzürcher" makes the wine's origin clear. So do the labels: with a two-tone,
minimalist map of the city of Zurich. Each wine of the line was thereby assigned a different color for the city map.

In addition, Landolt produces wines for the production of which only vines from the Zürcher Weinland are used. The name "Züribieter" was therefore chosen for this line. The labels are also two-tone and their design is reminiscent of the canton's flag. For each wine, the agency developed its own secondary name with associated headline, which is intended to emphasize the regional origin, as well as a lacquer embossing. For example, the Züribieter Pinot Blanc is "Der Erfrischende". Headline: "Like a swim in Lake Zurich" and embossed water splash.