Yellow gives birth to Vivage
A startup company from Basel hired Yellow to help their idea get off the ground. The result is Vivage. The heart of the young company is a platform for young people to play on.
At the end of 2021, three Basel entrepreneurs presented their idea to the Yellow agency. In order to be able to exploit the full potential of the project, the client and the agency opted for a greenfield start. The task for the strategists at Yellow had several dimensions. First, a foundation had to be laid that would allow the company to diversify in all possible directions while remaining true to its purpose. Second, a brand had to be created with which young people between the ages of 12 and 18 could identify and by which they would feel credibly understood.
The entire development, strategy and creative process was managed using the agency's own "Like" system. Focus groups with young people and mothers as well as online surveys via social media channels were used to gather insights. The agency and startup jointly defined the purpose as making it easier for young people to grow up.
The result is Vivage, which is primarily a platform by young people for young people. Communication takes place exclusively via Instagram and TikTok, where the company's own creators discuss topics that affect their peers in adolescence on a weekly basis.
As its first physical support, Vivage recently launched a product for which Yellow was fully responsible from package design to webshop to launch. The results can be seen on Vivage.ch, in social channels and selected print titles.
Responsible at Vivage: Alex Locher. Responsible agency: Yellow. Partner: Monami, Open Interactive.
