Jung von Matt: Comprehensive brand transformation for Labor Team

Jung von Matt Brand Identity has developed a new and future-oriented brand identity for the private laboratory Labor Team. Labor Team, originally "Team W", is one of the five largest medical laboratories in Switzerland and was founded in 2001.

In order to position the company for the challenges of the future and to profile itself as a pioneer of individual diagnostics in the private laboratory sector, the first step was to define a clear brand strategy. With the help of workshops and various stakeholder analyses, the self-image was sharpened to a quality and competence positioning. The development of a new brand name and a brand identity that has been revised in all areas are intended to send a strong signal to internal employees and external stakeholders.

The new appearance is accompanied by a concise and flexible design that stands out strikingly from the often soberly sterile design of the competition and is optimally conceived for use in the digital field. The individual elements were inspired by everyday laboratory medicine and are based on the amorphous shapes of cell cross-sections under microscopic magnification. These can be found as concise form elements in all of the company's physical and digital applications.

User friendly website

In parallel, Jung von Matt Tech dedicated itself to the relaunch of the Lab Team WebsiteThe agency integrated the new brand identity into the website and developed innovative solutions for an improved user experience.

The focus of the website relaunch was on improving the information architecture and content. The results of the modernized website include an introductory animation to the new Labor Team presence, a generous header, and an intuitive analysis finder. Other benefits that come with the new website include a modernized career presence, a variety of content modules, and a user:inside-friendly CMS.

The new digital design system is intended to combine functionality and aesthetics and positions Labor Team as an innovative and leading brand in laboratory medicine. Modern animations are designed to give the website a dynamic and modern look and feel. In addition, Jung von Matt Tech carried out a content transformation that reflects the new brand mentality and also created a variety of new content to provide end-customers and applicants with even more information.

Responsible at Laboratory Team: Alain Cahen (CEO, Strategy), Walter Jenni (CIO, Systems), Domenic Buschor (Project Management, Head of Marketing), Marco Bont (Technical Connection), Corinne Zangger (Content/Implementation). Responsible at Jung von Matt Brand Identity: Thomas Deigendesch (Strategy), Christina Widmann (Design Lead), Pablo Scheidegger, Loraine Olalia (Design), Diana Geissel (Project Management), Inna Schill (Consulting). Responsible at Jung von Matt Tech: Mergime Raci, Christoph Boy (UX Concept), Vitalli Peters (Art Direction), Emmanuel Denier, Joel Rohland (UX/UI Design), Christian Koop (Technical Direction), Patrik Ruchti, Stefanie Pfeffer (Consulting/Project Management), Stefan Bruggmann (Managing Director, Development), Michelle Scholz (Managing Director). Responsible at Jung von Matt Impact: Matthias Wobrock (Analytics), Philipp Bühler (SEO), Hagi Süssmann (Client Direction). Responsible at 180HB: Piotr Kamiński (Lead Web-Development), Piotr Skwira, Paweł Malinowski, Marcin Gregorczyk, Krzysztof Zjawin (Web-Development), Paweł Nowak (QA). Responsible at Ese Agency: Severin Gamper (Art Direction), Livia Rainolter (Project Management).