Smile brings three new female influencers on board
The online insurance company Smile is expanding its influencer collective: singer Naomi Lareine, professional soccer player Ramona Bachmann and entertainer Anaïs Decasper are now on board.
To strengthen its positioning as a digital lifestyle brand, Smile Versicherung has been relying on an influencer collective along its marketing strategy for years. People like comedian Zeki and Sepp and Pietro have already promoted the brand in commercials.
Now Smile is bringing three women on board: Zurich R&B singer Naomi Lareine, soccer player Ramona Bachmann, and content creator and comedian Anaïs Decasper. In addition, Patrik Scherz, the award-winning "Newcomer of the Year" at the Smile Swiss Influencer Awards, also makes a guest TV appearance.
Different Influencer:inside
Social media comedian Zeki has been featured in Smile commercials for three years. "Smile doesn't pretend, has understood the young generation and is always two steps ahead in terms of marketing," says Zeki. What all Smile Influencer:ins have in common is that they challenge the status quo, stand up for their values and are role models for their communities as a result. Naomi Lareine stands up for the rights of same-sex couples and women along her music. She attaches great importance to the background of a cooperation. "I can bring my personality and values to the collaboration with a lot of creativity," Lareine said. "I want to be an authentic and inspiring role model for today's and future generations."
Nati soccer player Ramona Bachmann is currently under contract with Paris Saint-Germain as a striker and is one of the most successful Swiss soccer players. And the former face of Radio Energy Zürich Anaïs Decasper makes the public laugh with her social media appearances. Her videos are loud, shrill and bring up everyday topics that are otherwise rarely talked about.
Influencer also at Smile Austria
The successful concept has also been scaled internationally since this year. Smile Austria, for example, has already started to build up local influencer collectives, including the professional beach volleyball duo Moritz Pristauz and Robin Seid.
From now on, the new faces can be seen in various communication measures, including the new TV spot, various online videos and social media posts. Ramona Bachmann and Naomi Lareine will also be accompanied by Smile at this year's Women's World Cup in Australia and New Zealand, as well as at the upcoming Swiss festival season.
