Marketing: "Hand in hand with AI".

Discussions about the impact of artificial intelligence are now commonplace. But the truth is: AI has already started to change the way we work. With the ability to analyze vast amounts of data and extract insights, AI is also enabling the creation of more effective marketing campaigns. Such a level of personalization cannot be achieved at all without this technology in terms of time alone. It allows us to better understand target groups and create concepts that directly address their interests and needs. Above all, the ability to automate many repetitive and time-consuming tasks so that marketers have more time for strategic tasks is revolutionizing the market. AI can help streamline strained efforts, from automating email campaigns to optimizing ad targeting. This can make marketing efforts more efficient and effective.

Text quality at a new level

AI also has implications for content creation. Using natural language processing algorithms, artificial intelligence can produce high-quality content on a large scale. This not only allows more content to be created faster, but also ensures quality and consistency across all channels. All of these points are proving to be key advantages for marketers and present themselves as absolute gamechangers in a competitive professional field. In summary, the role of artificial intelligence in online marketing will only continue to grow as the technology continues to evolve. The industry sees this as the future of all text-based tasks, and yet the technology is just scratching the surface of what seems possible. AI has what it takes to change the way an entire economic system does business, and will likely have a significant impact on much more than marketing in the years to come. Creators in marketing need to understand artificial intelligence in its current form as a tool that expands their capabilities and helps achieve goals faster and more satisfactorily.

Allow me, ChatGPT

Such disruptions of a particular way of working also always bring up dark prospects for the future. While some fear that AI will replace the human workforce, it is more likely that it will complement human capabilities. However, it should still be clear to everyone that later developments in AI could exceed the processing power of the human brain. For those who still doubt the capabilities of artificial intelligence even in its current form, perhaps the following will open their eyes: This commentary was written using the most popular AI language model, ChatGPT. Anyone who didn't recognize this right away shouldn't blame themselves too much for it, but should see it as a sign of AI's massive potential. It is already capable of generating insightful and thought-provoking content, but this also underlines the need for responsible development and conscientious use. In these ways, as demonstrated here, it is possible to work hand in hand with AI.

Author:
Robert Klipp is CEO and managing partner of My Best Concept, one of Germany's successful performance marketing agencies. With his technical background from his mechanical engineering studies, his start at Dirk Kreuter as an intern and his way to the top of an agency, Klipp acquired a cornucopia of knowledge and has since gained experience from countless online marketing projects. In his book "Milliardengrab Agenturdienstleistung," published in 2022, he provides valuable insider tips for entrepreneurs, further establishing himself as one of the most sought-after experts in the marketing industry.

For more information www.mybestconcept.com