Marchitects wants to push MarTech in Switzerland

In the meantime, marketing automation and marketing technology have outgrown their infancy, writes Marchitects in a press release. And that's where the real problems begin - as in adolescence. The tools are powerful, but the tech stacks are still silos. Marketeers, sales and IT clash with different interests and mutual misunderstandings. According to Marchitects, a great concept can quickly turn into an expensive nightmare.

New solutions for existing problems

According to Marchitects, marketing often works only on the visual level or uses the wrong technologies. IT, on the other hand, views problems too isolated and builds technical silos that work well in theory, but no longer allow for customer orientation.
With experience in the field of digital marketing services and also with technical understanding, Marchitects wants to tackle these problems as a consultant. The joint venture is backed by Martin Widmer as a consultant for MarTech stacks, tools and setups, Gregor Hirner from Mühlemann & Popp Online Media for the complex data and software challenges, and Luc Holzach representing the agency Partner & Partner, which contributes years of experience in marketing automation projects, especially in terms of concept, customer journeys and content or creation. Together, the partners bring together around 100 experts who are available for projects ranging from small to very large.

"We ensure that MarTech projects in companies are not only conceived but also actually implemented - even if they are very complex," explains Martin Widmer. Luc Holzach adds: "Whereby we can also implement simple projects or just sub-projects, it doesn't matter. In addition, we can not only advise on content and technology, but also provide the entire implementation up to the content".

It usually starts with an analysis of the existing and the desired "maturity level". In short, the question of where the company is and where it wants to go in terms of MarTech serves as the basis for the best or most realistic approach.

"This offer is unique in Switzerland and will finally bring MarTech of age in Switzerland," Widmer is convinced. "We have been on the market as a company since the beginning of 2023 and currently have the privilege of advising and implementing a major project in the area of new customer acquisition and activation for a company known throughout Switzerland - and really flexing our three muscles: technology, marketing and data," emphasizes Luc Holzach.