"What The Fanta" campaign goes into the next round
With a new variety available throughout Switzerland, Fanta is once again keeping its fans guessing about the flavor. Because the packaging gives no clue as to the contents.
A new Fanta is now available throughout Switzerland that will put taste buds to the test and make them ponder - because the purple bottles reveal nothing about their contents. For the fourth year in a row, fans are being called upon to solve the mystery surrounding the mysterious flavors of the limited edition What The Fanta.
"Fabulous Flavour Hunt" Cooking Show
This year, the search will be accompanied by the "Fabulous Flavour Hunt" cooking show with host Gloria, who will help curious taste hunters decipher the clues. Presenter Gloria goes on a mission to help Fanta fans correctly guess the new flavors. In addition, clues are published on social media that need to be deciphered.
In the spirit of the Milan Declaration, all What The Fanta flavors come without sugar. The variety is available for a limited time only via the local website and nationwide at Coop, Migros and Spar.
