Jung von Matt Switzerland creates harmony for Hüsler Nest
Jung von Matt Switzerland supported bed manufacturer Hüsler Nest in a comprehensive transformation to a customer-centric, digitally oriented organization. The result is a sharpened strategic orientation and brand positioning - from a fresh communicative appearance to a stringent web presence.
Together with the Hüsler Nest team, four Jung-von-Matt companies contributed to a clear alignment of the brand for the next growth phase and thus ensured that the new Hüsler Nest brand identity results in a harmonious whole. And this across all communicative touchpoints, offline as well as online.
Good night, good day
Important steps in the transformation of Hüsler Nest into a digital and customer-centric organization were the clarification of the corporate strategy and the sharpening of the brand positioning. The management consultancy Leap Partners was responsible for the former. The sharpening of the positioning was done in collaboration with Jung von Matt Brand Identity.
Based on this clear strategic roadmap, Jung von Matt Limmat developed Hüsler's communicative appearance. The central idea is "Good night. Good day." This extends the relevance of the brand to the entire day and is based on an unspoken truth that we all know: A good night's sleep starts a better day.
The independent appearance is rounded off through a timeless visual languagePeople and Hüsler Nest products are at the center, and warm light visually announces "good day". Headline subjects for OOH, advertisements and the Hüsler Nest website play with the central idea in different contexts.
The digital implementation of the Hüsler Nest brand experience was realized by Jung von Matt Tech. The result is a harmonious premium weaving experience with smart tools that transports Hüsler's unique brand world harmoniously in the digital space as well.
Responsible at Hüsler Nest: Susanne Erlacher (Head of Marketing), Patrick Egloff (Management). Responsible at Jung von Matt Limmat: Dominique Magnusson, Jacqueline Rufener (Creative Direction), Elif Soysal, Tobias Peters, Brian Rossbach (Text), Ayleen Friedrich (Art Direction), Christian Omlin, Helena Amor (Strategy), Sebastian Kaps (Project Management), Nick Schoberth (Account Direction), Luitgard Hagl (Managing Creative Director, Agency Lead). Responsible at Jung von Matt Brand Identity: Alessandra Bally, Julius Jäger (Strategy). Responsible at Jung von Matt Tech: Vitalli Peters (Art Direction), Emmanuel Denier (Screen Design), Mergime Raci (User Experience), Stefanie Pfeffer (Project Management), Michelle Scholz (Managing Director, Creation & Experience). Responsible at Leap Partners: Mattias Weber (Managing Partner). External partners:inside: Polarwind, Frame Eleven, Gold Interactive, WorldSites, Gango Luege.
