Job ads with videos: Globetrotter intensifies HR marketing
Now there is a video for every advertised position of the travel provider Globetrotter Travel Service, recorded in the respective branch. The videos are intended to highlight the company's culture and modern, friendly workplaces. The videos are also intended to give applicants a realistic idea of their future working day. The videos were created by social media content creator Fabio Zahnd.
A shortage of skilled workers is also an issue in the travel industry. For this reason, the travel provider Globetrotter Travel Service has adapted its HR marketing strategy. In the future, each advertised position will be underpinned by an individual video. Fabio Zahnd, social media content creator, takes viewers along to the Globetrotter branches and introduces the company's unique people.
Interested parties should thus get to know the team and the work location in an authentic way. Furthermore, applicants can view the travel profiles of their future team in the job advertisements on the Globetrotter website - expertise, profile and travel pictures, video podcasts - as well as view the branch.
"Our goal is to give applicants:inside the best possible insight into what awaits them: an interesting job in a unique corporate culture and modern, bright working environment," explains Sven Ziörjen, Head of Marketing and member of the Globetrotter Executive Board. "By using videos, we can convey the culture and working environment of our company in an authentic and appealing way."
Concept: Sven Ziörjen (Head of Marketing and member of the Globetrotter Executive Board), Fabio Zahnd (Social Media Content Creator), Franziska Domann (Globetrotter Communications employee).
