Four books that might interest you

In cooperation with GetAbstract, we present four books from the marketing and communications sector. This time: "Green Company Transformation", "Mind your Lucky Pig", "Venture Deals" and "Earth for All".

Green Company Transformation

Green Company Transformation

Ecological sustainability as a success factor for companies.

  • Author: Arne Prieß
  • Publisher: Haufe Verlag, 2022
  • Pages: 297
  • ISBN: 9783648164662

Sustainable management is a must today. In concrete terms, this can mean, for example, introducing digital processes instead of paper applications and using recyclable materials. Surprisingly, Arne Prieß therefore has the transformation start in the HR department. Why not employ people who are ecologically sensitive? Why not select external consultants and trainers according to green mindset? The editor is sure: The acquired environmental certificates secure competitive advantages for the company in the long run.

Mind your lucky pig

Change lives with the power of positive expectations.

  • Author: Rebecca Böhme
  • Publisher: C. H. Beck, 2022
  • Pages: 224
  • ISBN: 9783406783203

Our sensory organs, our nervous system, and our brain are in impressive exchange with our environment. Thus, every human being has his or her own model of the world based on his or her previous experiences, on the basis of which he or she evaluates and sorts all incoming stimuli. The resulting expectations then in turn affect our behavior as well as our perception. In this book, the author explains how you can make use of these mechanisms to lead a healthier and happier life. A reading tip for all who are ready to see themselves no longer as an unlucky person, but as the owner:in of a lucky pig.

Venture Deals

Be smarter than your lawyer and venture capitalist.

  • Authors: Brad Feld, Jason Mendelson and Florian Kreis
  • Publisher: Wiley-VCH, 2022
  • Pages: 381
  • ISBN: 9783527510009

There is too little venture capital for founders in Germany: This complaint is widespread. Tips to remedy the situation are less common. The authors are experienced venture capitalists and provide a detailed guide for those in need of capital. They also point out the differences between the financing culture and the legal situation in the U.S. and Germany. Since it deals primarily with legal issues, the reading is tedious in places despite the casual tone. However, anyone interested in the specifics of venture capital financing will find what they are looking for.

Earth for All

A survival guide for our planet.

  • Author:inside: Sandrine Dixon-Declève, Owen Gaffney, Jayati Ghosh, Jørgen Randers, Johan Rockström and Per Espen Stoknes
  • Publisher: oekom verlag, 2022
  • Pages: 256
  • ISBN: 9783962383879

The fact that the world is increasingly coming apart at the seams comes as no surprise to the authors of this book - after all, it confirms the predictions of the famous 1970 report to the Club of Rome entitled Limits to Growth, which they see as an update to their book. In their opinion, only a paradigm shift and five concrete about-turns will allow us to live in a sustainable economy of prosperity. There is not much time left for this. The report is an urgent appeal - but also a motivating survival guide.

More articles on the topic