Studio Thom Pfister realizes branding for the Guild of Tailors Bern
The Zunft zur Schneidern Bern commissions Studio Thom Pfister with the development and implementation of their branding. Basic elements such as the definition of colors and fonts, the imagery, letterheads and screen design as well as the programming of the website are part of the project.
The Zunft zur Schneidern is one of the thirteen societies and guilds of the Burgergemeinde Bern and was founded in the 1370s. Unlike guilds in other cities, which are all associations, the Bernese guilds are corporations under public law. The Zunft zur Schneidern is also an autonomous burgerliche Korporation with municipal character. It is composed of all persons who have the guild right on tailors. Together with the butchers and the Pfistern, the guild was responsible for the provision of basic human needs. Today, its activities include providing social assistance to its members currently residing in the Canton of Berne, promoting cohesion among the guild members and managing their assets.
The design of the twice-yearly guild magazine is being redesigned by Studio Thom Pfister. The redesign is intended to combine tradition and modernity.
Studio
Responsible at the Zunft zur Schneidern Bern: Christoph Ott (Communication/Website), Andrea Baur Schweizer (Editor Zunftblatt/Website). Responsible at Studio Thom Pfister: Thom Pfister (Creative Director, Idea/Concept), Roland Zenger (Art Director), Daniel Hackiewicz (Graphic Design & Web Development), Noemi Bünzli (Graphic Design), Laura Capponi, Ursula Rytz (Consulting). Photographer: Yasmine Pauchard.
