Studio Thom Pfister: New branding for Berno

The traditional family business Etter & Berno returns to its roots and is now called Berno again. For 50 years, Berno has been supplying customers from the Mittelland with fresh fruit and vegetables from local production. In recent years, the seasonal assortment has been constantly expanded. Together with an innovative team and imaginative partners, frozen, ready-to-eat, sweet and vegan specialties are also distributed.

Berno commissions Studio Thom Pfister with the development and implementation of the branding. All basic elements such as the logo, the definition of colors and fonts, the imagery, but also the letterheads, truck lettering and the screen design and programming of the website are part of the assignment. The new claim "Naturally Fresh", a communication concept and social media guidelines round off the overall project.

Responsible at Berno: Gabriella Berno (Managing Director), Romeo Ceroni (Managing Director) and Sara Niklaus-Ceroni (Executive Director). Responsible agency, Studio Thom Pfister: Thom Pfister (Creative Director, Idea/Concept), Ursula Rytz and Laura Capponi (Consulting), Roland Zenger (Art Director), Daniel Hackiewicz (Graphic Design & Web Development), Noemi Bünzli (Graphic Design). Photographer Images Collaborators: Yasmine Pauchard.