Metassociation: Swiss Metaverse Association founded
47 partners from business, science and administration found the Swiss Metaverse Association. They want to learn together, exchange ideas, create proofs of concepts and work for favorable framework conditions so that Switzerland as a future location for Metaverse is one of the best in the world.
For more and more experts, the future of the Internet lies in the metaverse. In particular, the virtual spaces in the metaverse could develop into gigantic marketing channels. According to However, according to a recently published study, Switzerland is in danger of missing the boat.. An association that has just been founded in Bern wants to prevent exactly that and has set itself the goal of creating a broadly supported metaverse ecosystem and advocating for attractive framework conditions in Switzerland so that new business models, companies and jobs can be created. The Swiss Metaverse Association (Metassociation for short) is chaired by Tina Balzli, Partner and Head of Fintech & Blockchain at CMS Switzerland, and Alexandra Hofer, Senior Consultant at furrerhugi. "With this association, we are laying important foundations to position Switzerland as an innovative and forward-looking location that enables metaverse projects. As an association, we network the relevant players, initiate projects and promote dialogue and education," says the co-president, Tina Balzli.
Great need to exchange information about the metaverse
The "Metassociation" project was initiated jointly by Lorenz Furrer, Managing Partner at furrerhugi, and Daniel Diemers, Partner at SNGLR Group. Daniel Diemers also sits on the board of the Swiss Metaverse Association. The 47 founding members include organizations, banks, international companies, startups, universities, associations and individuals. Past meetings with the founding members have shown that the metaverse opens up many possibilities and opportunities, but also brings with it questions and challenges - accordingly, the members' need to exchange ideas and pursue interesting questions is very great. "We are very pleased that the Swiss Metaverse Association has met with so much response. With the 47 founding members, the association has diverse expertise in very different areas - this brings great added value. Together, we can now help shape a future digital world that benefits everyone," says co-president Alexandra Hofer.
Addressing issues around the metaverse proactively
Various events are planned within the framework of the Swiss Metaverse Association. In addition, working groups are currently being formed to address specific issues and topics. Current priorities include the following topics: Tax, the Industrial Metaverse, Regulation, Arts and Culture, Research and Education, Insurance and Banking, Technology and Infrastructure, Health, and Tourism and Sports. In addition, a white paper is being written and a Swiss Metaverse Ecosystem Map is being created. Board member Daniel Diemers, Head Expert Tribe, explains, "We want to learn together, develop ideas, find synergies, work out the challenges and opportunities of the Metaverse, and thus ensure that Switzerland becomes one of the most attractive and best Metaverse locations in the world."
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