Fastr revises brand identity of Toppharm

With 125 independent pharmacies, Toppharm Apotheken und Drogerien Genossenschaft is the largest independent pharmacy grouping in German-speaking Switzerland. Historically founded as a purchasing association, Toppharm has today grown into a comprehensive service provider in the healthcare sector. "To ensure that this development is also visible to the outside world, the brand identity was to be revised to reflect the broad service portfolio and modern corporate attitude," says Kevin Eggli, Head of Marketing and Campaigns at Toppharm.

Fastr was commissioned by Toppharm to revise its brand identity. The agency in Zurich's Kreis 5 has been serving Toppharm for several years in many communication matters and knows the requirements and challenges for a service brand in the healthcare sector.

To ensure continued recognizability, the previous logo and the main color red were retained - but their applications were completely redefined. Thus, the development of the company from the past years was anchored in the new corporate design. With the new elements, colors and applications, the expanded range of services should be able to be communicated in a versatile and at the same time consistent manner.

Fastr was responsible for the definition of the new corporate design as well as the implementation of the guidelines on all communication materials such as letters, brochures, advertising campaigns, training materials and POS materials. Fastr also redesigned the front end of the Toppharm website.

Client: Toppharm Pharmacies and Drugstores Cooperative. Responsible agency: Fastr.