Agap2 revises employer branding concept with Farner

Agap2 Switzerland approached Farner with a simple insight: talent is increasingly difficult to recruit, and retaining current employees has become a real challenge. In this context, Agap2 has many little-known competitive advantages.

Farner's employer branding teams met with employees and consultants to identify Agap2 Switzerland's personality and the company's distinguishing features. Because job security and the variety of tasks on offer are at the forefront, Agap2 Switzerland has adopted the claim "Let's make work an adventure", which is based on the following three main values: "Relying on the match", or the promise to assign projects in a way that meets the wishes of the employees. "Providing variety", or the promise to offer a real professional adventure in which employees can grow. And "accelerating progress", or continuously anticipating clients' needs to help them develop projects that will shape the future.

To bring these newly identified values to life, a visual concept was devised and applied to the brand's internal and external communication tools: a new career portal on the website, an activation strategy via the company's LinkedIn professional network, and an internal newsletter program for all employees.