Foreign guests set tourism record in Graubünden
Foreign guests from the euro zone, as well as the USA, Great Britain and the Gulf States have returned, Graubünden vacations wrote in a communiqué on Thursday. With around 5.6 million overnight stays, overnight stays in Graubünden increased by eight percent compared to the previous year. However, more than half of the overnight stays are attributable to Swiss guests. 3.74 million nights [...]
Foreign guests from the euro zone, as well as the USA, Great Britain and the Gulf States have returned, Graubünden vacations wrote in a communiqué on Thursday. With around 5.6 million overnight stays, overnight stays in Graubünden increased by eight percent compared to the previous year.
However, Swiss guests accounted for more than half of the overnight stays. 3.74 million nights were booked by their compatriots in Graubünden. This was the second best result in history.
Boom in the international guest sector
However, the growth rates of foreign guests were particularly impressive. Compared to the previous year, for example, 431 percent more guests came from the United Kingdom. A look at the books of internationally oriented destinations such as Davos Klosters, Engadin St. Moritz and Chur confirms the boom in foreigners.
Graubünden Ferien wants to build on this and is on the hunt for guests with campaigns in the Asian region. By 2024 at the latest, they expect "a noticeable return of guests from China". Graubünden is also being actively promoted in the Gulf States and the USA.
The primary goal is to attract "even more guests", Martin Vincenz, CEO of Graubünden Ferien, was quoted as saying in the press release. To achieve this, the company wants to strengthen cooperation even more and make better use of trends.
Graubünden presented as a natural metropolis
Abroad, Graubünden is presented as a natural metropolis of the Alps, as Vincenz states in response to a question from the Keystone-SDA news agency. The aim is to promote nature-based and gentle tourism in a targeted manner. With various partners, the aim is to spread the desire to spend vacations in idyllic and unspoilt Graubünden locations.
Guests from distant markets also travel in the low season. For Graubünden, this means that with these guests, occupancy can be better distributed throughout the year. This in turn would increase value creation, and this is part of sustainable development, Vincenz said. (SDA)
