Zimmermann implements international website for Emmentaler AOP

The visually and technically redesigned platform Emmentaler.ch is intended to offer users a special user experience. Various interviews and user tests conducted in advance served as the basis for the strategy and implementation. This was to ensure that all content and tools are consistently geared to the needs of consumers.

In addition to an English version, the new website serves the most important markets in Europe such as Italy, Switzerland, Germany, Spain and France. Visitors:inside are greeted in their local language using geotargeting and guided through the site with country-specific content, content pieces and promotions, configured through a five-language CMS system. The SEO-optimized site also includes responsive programming and is designed to promote a positive user experience with Javascript and Lottie animations, social share elements and sweepstakes.

In videos, SEO-optimized blog articles and a USP hub, users discover the craft and the entire production process from the dairy farmer to the village cheese dairy to ripening in the cheese cellar. The focus in the respective worlds of experience is on the people behind the cheese: Where does the milk come from? Who made my cheese? How long does the cheese mature in the ripening cellar?

The range of eight different Emmentaler AOP cheeses is presented in its own world of images and experiences. Together with cheese sommelier Monika Bösch, an individual taste profile was created for each degree of maturity and graphically presented in an exciting way for users. Each maturity level is also presented by a cheese connoisseur as a testimonial with a personal taste suggestion. Links to the digital and stationary sales outlets are attached to the individual maturity levels.

Those interested in cooking will also find around 200 recipes on how the cheese can be used in cold and hot cuisine. The content is visually appealing and supplemented with user-friendly functions.

With the launch of the new homepage, Emmentaler AOP wants to set an example for quality and innovation and represent the company as digitally state-of-the-art. According to Zimmernann Communications, the number of visitors has increased by 174 percent since the go-live and the length of stay per user:in has been significantly extended.

Responsible at Emmentaler Switzerland: Annemarie Boos (Senior Manager Brand, Marketing & Communication), Sandra Wiedmer (Marketing & Communication Manager). Responsible at Zimmermann Communications: Dominik Mätzener (Managing Director Consulting), Christoff Strukamp (Creative Direction), Julia Hofmann, Sonja Zimmerli (Art Direction), Marietta Mügge (Text), Florian Bieniek, Lara Cavelti (Project Management). Responsible at Weooo: Sebastian Palka (technical conception, consulting), Johannes Gilges (server infrastructure, performance, programming), Michael Großklos, (web development), Christiane Betram (frontend design). Herrbuerli.ch: Manuel Bürli (User Experience/Testings), Fabienne Stoll (User Experience/Testings).