Brown Bag Talk on "Content Marketing: Storytelling"
Content marketing and storytelling have been on everyone's lips for some time now. But how does a company get "good" content? What is "good" content anyway - and how can stories be told that stay in people's minds for a long time, strengthen the company's brand and ultimately also sell? The next brown bag [...]
Content marketing and storytelling have been on everyone's lips for some time now. But how does a company create "good" content? What is "good" content anyway - and how can stories be told that stay in people's minds, strengthen the company's brand and ultimately sell?
The next HWZ Academy Brown Bag Talk will show how content marketing and storytelling can strengthen a company's branding and what it takes to turn buzzwords into successful concepts. This time, Anna Kohler, co-editor-in-chief of m&k advertisingweek.chHeiko Stegmaier from Swissmilk and Stefan Vogler, Head of Studies at the HWZ, moderated by Esther-Mirjam de Boer, CEO of GetDiversity.
The live talk will take place online on February 28, 2023, from 11 a.m. to 12 p.m.
