Kargo redesigns Länggass tea
With the "Sélection Grand Hotel", the figurehead of Länggass- Tee's B2B product lines was at the center of the intended harmonization and redesign. Previously kept in plain black, the 18 varieties, known in particular from the catering and hotel trade, now reflect the diversity of tea culture with their respective color nuances. With the "Édition Classique" and the "Édition Supérieur", the assortment [...]
With the "Sélection Grand Hotel", the figurehead of Länggass- Tee's B2B product lines was at the center of the intended harmonization and redesign. Previously kept in plain black, the 18 varieties, known in particular from the catering and hotel trade, now reflect the diversity of tea culture with their respective color nuances. With the "Édition Classique" and the "Édition Supérieur", the range has also been expanded to include two extensive resale lines.
Kargo with new packaging concept
As the product range grew, so did the variety of packaging types. In close cooperation between Länggass-Tee and Kargo, the holistic packaging concept and the individual product lines of the Bernese "Love Brand" were harmonized and redesigned.
Responsible at Länggass-Tee, Familie Lange AG: Katrin Lange (1st generation management), Kaspar Lange (2nd generation management), Tina Maria Wagner (2nd generation management until summer 2022), Eva Ming (projects and communication from summer 2022); Robin Oberholzer (graphics and production). Responsible at Kargo Kommunication LSA: Christoph Balsiger (Creative Direction), Fabia Dellsperger (Creative and Art Direction), Roman Sterchi (Consulting and Project Management), Pasquale Herren (Graphic Design), Jorge Martinez (Motion Design and Photography).
