Baden now has its own tourism organization

Baden and the region has a lively cultural scene and stands out as both a conference and recreation destination. Baden's extensive offerings are popular with guests and locals alike.

In order to better exploit this potential, tourism stakeholders have joined forces in the new TourismusRegion Baden AG (TRB). The foundation was completed on Wednesday evening. The founders wrote in a press release that a new age of tourism is dawning: "The joint-stock company will not only actively market the unique diversity of the destination, but will also bundle the forces of service providers, local authorities and economic partners in an efficient and dynamic way.

Partners from tourism, business and politics on board

"Strong key partners from a wide range of sectors will be an essential factor in the success of the new organization," explains TRB Board of Directors Chairman René Kamer. In the new AG, the business community and other stakeholders are directly involved and bear corresponding responsibility.

The new shareholders include IG Hotels Region Baden, the City Com association, the Bad Zurzach + Baden Health Promotion Foundation, the Grand Casino Baden, the Kulturaktiv association and Eglin Immobilien. They are all convinced that the joint marketing of the Baden & Region destination will greatly increase its profile and popularity. The municipality of Baden is not a shareholder in the AG. There is a performance agreement between the municipality and TRB, which is intended to ensure cooperation and also the right to a say through the seat of Markus Schneider as mayor on the board of directors. The service agreement is initially limited to four years.

"Added value for all"

TRB wants to present the cultural and spa city as lively, warm, innovative and enjoyable. With innovative spirit and commitment, the new, innovative organization should strengthen the destination, position it better, use synergies and thus increase the added value in the region.

"I am pleased, the marketing will be done jointly in the future - this not only strengthens tourism, but leads to added value for all," the newly elected TRB Managing Director Mirko Capodanno is quoted in the release. Finally, this joint, open and holistic thinking will create a genuine culture of welcome and hospitality.

The tourism organization founded on Wednesday will now start its activities and the operational outsourcing from the city promptly. All employees of the competence area tourism of the city of Baden will transfer to the new organization. The board of directors is composed as follows:

• René Kamer, Chairman of the Board of Directors ThermalBaden, Chairman of the Board of Directors
• Susanne Slavicek, Member of the Board Verein Kulturaktiv, Vice President
• Jessica Schmiederer, IG Hotels Baden + Region
• Michael Wicki, President City Com Baden
• Rainer Blaser, Director Health Promotion Foundation Bad Zurzach + Baden
• Michael Böni, CEO, Grand Casino Baden
• Werner Eglin, Board of Directors Eglin Group and representative MICE
• Markus Schneider, Mayor of the City of Baden

The managing director of the TourismusRegion Baden is Mirko Capodanno and the deputy managing director is Stephanie Kiener, who previously headed the tourism competence area at the city of Baden. The tourism team also consists of six other employees.